Corporate Philosophy

KEN-KYO

Never being overconfident in temporary successes, we constantly improve ourselves for a stable growth.

SHIN-NEN

With a firm conviction of the future vision, we are determined to overcome any challenge or obstacle and to bring out our maximum potential.

KAN-SHA

We never stop appreciating to all stakeholders including our customers, employees and related companies, and contributing to people and our society through creation of better products and services.

JOU-NETSU

Igniting the “kaizen spirit” (continuous Improvement) passed down through Toyota’s unbroken lineage. Our unwavering commitment is to provide everyone in all lines of work with the opportunity to continually improve.